Funnel building has become one of the most in-demand skills in digital marketing. Businesses of all sizes are looking for professionals who can design automated sales funnels that convert leads into paying customers.
Mastering funnel-building platforms like ClickFunnels, Systeme.io, and GoHighLevel can help you earn money through client projects, affiliate marketing, product sales, and recurring revenue services.
This guide covers everything from getting started to scaling your funnel-building business with realistic income strategies.
What is Funnel Building and Why It’s Profitable
A sales funnel is a marketing system that guides potential customers through the journey of awareness, interest, decision, and action (purchase).
Funnel building involves designing landing pages, lead magnets, email sequences, checkout processes, and follow-ups in a way that maximizes conversions.
Why funnel building is profitable:
- High demand: Almost every online business needs funnels to sell products or services efficiently.
- Multiple income streams: You can earn from client projects, selling your own products, affiliate marketing, or recurring services.
- Automation = passive income: A well-built funnel can earn money around the clock without your direct involvement.
- Scalability: Once you master funnel-building software, you can manage multiple clients or products simultaneously.
Step-by-Step Guide: How to Start Funnel Building
1. ClickFunnels
ClickFunnels is the most recognized funnel-building platform for entrepreneurs and marketers.
Getting Started:
- Sign up: Start with a 14-day free trial.
- Choose a funnel type: Select from options like “Lead Generation,” “Sales Funnel,” “Webinar Funnel,” or “Product Launch.”
- Customize the funnel: Use the drag-and-drop editor to add headlines, CTAs, forms, videos, and images.
- Integrate tools: Connect email marketing tools, payment gateways, or webinar software.
- Test & Optimize: Use A/B split testing to identify which pages convert better.
Pro Tip: Focus on creating high-converting landing pages with clear CTAs; conversion rate determines the real earning potential.
2. Systeme.io
Systeme.io is an affordable all-in-one funnel-building platform suitable for beginners.
Getting Started:
- Create an account: Free or paid plan.
- Pick a template: Systeme.io has templates for funnels, courses, membership sites, and webinars.
- Set up pages: Customize landing pages, sales pages, checkout forms, and thank-you pages.
- Add automation: Build email sequences, tags, and workflow automation to nurture leads.
- Launch your funnel: Connect your domain, test the funnel, and start driving traffic.
Pro Tip: Systeme.io is perfect for solopreneurs who want to sell courses, digital products, or memberships with minimal tech setup.
3. GoHighLevel
GoHighLevel is designed for agencies and freelancers managing multiple clients.
Getting Started:
- Sign up: Choose a plan suitable for agencies.
- Set up client funnels: Use templates for lead capture, appointment booking, and sales funnels.
- Automate communications: Send emails, SMS, and calls automatically.
- Track performance: Use built-in analytics to monitor conversions and optimize campaigns.
- Offer as a service: Charge clients for complete funnel management, automation, and CRM support.
Pro Tip: GoHighLevel is ideal if you want to build a recurring revenue model by managing funnels for multiple clients monthly.
Ways to Monetize Funnel-Building Skills
Once you master funnel building, here’s how to turn it into a profitable business:
- Client Projects:
- Build high-converting funnels for businesses and charge per project ($500–$2,000+ depending on complexity).
- Affiliate Marketing:
- Promote software like ClickFunnels, Systeme.io, or GoHighLevel and earn recurring commissions.
- Sell Your Own Products/Services:
- Use your funnels to sell eBooks, online courses, coaching, consulting services, or digital downloads.
- Recurring Revenue Services:
- Offer ongoing services such as funnel optimization, email marketing automation, and CRM management.
- Charge $200–$500/month per client for continuous maintenance.
- Funnel Workshops or Online Courses:
- Teach other freelancers or entrepreneurs how to build funnels, adding another income stream.
Tips to Find Funnel-Building Clients
Online:
- Freelancing Platforms: Fiverr, Upwork, PeoplePerHour, and Freelancer.
- LinkedIn: Network with business owners and marketing agencies.
- Social Media Groups: Join Facebook and Telegram groups where businesses discuss marketing challenges.
- Cold Outreach: Send personalized messages offering funnel audits or free consultations.
Offline:
- Approach local businesses that want online sales or lead generation solutions.
- Attend business networking events or seminars to pitch your services.
Pro Tip: Create a portfolio of sample funnels or case studies. A tangible demonstration of results boosts client trust and lets you charge higher fees.
ClickFunnels vs Systeme.io vs GoHighLevel
| Feature | ClickFunnels | Systeme.io | GoHighLevel |
| Ease of Use | Beginner-friendly | Beginner-friendly | Advanced (agency-focused) |
| Templates | Extensive funnel templates | Good but fewer | Designed for multi-client management |
| Automation | Built-in Actionetics | Basic email & workflow automation | Powerful multi-channel automation |
| Pricing | $147–$297/month | $27–$97/month | $97–$297/month |
| Best For | Solo entrepreneurs, marketers | Beginners, course creators | Agencies, freelancers with multiple clients |
| Income Potential | High (one-off projects, affiliate funnels) | Medium-High | Very High (recurring client revenue) |
Prices approximate and may change; local VAT applies.
Realistic Income Examples and Scaling Strategies
Income Potential:
- Freelance Funnel Projects: $500–$2,000 per funnel.
- Recurring Funnel Management: $200–$500 per month per client.
- Affiliate Funnels: $50–$500/month from recurring commissions.
- Product Sales Funnels: Varies depending on your niche and traffic.
Scaling Strategies:
- Offer bundle packages: Funnel + Email Automation + Monthly Maintenance.
- Hire freelancers for repetitive tasks like page design or email sequence writing.
- Build your own products and scale sales with multiple funnels.
- Automate client reporting and analytics for efficiency.
Conclusion: Take Action and Start Earning
Funnel building is more than a skill—it’s a business. Platforms like ClickFunnels, Systeme.io, and GoHighLevel provide the tools to help you earn, whether through one-off projects, recurring services, or selling your own products.
Action Plan for Beginners:
- Choose one platform and master it.
- Build sample funnels to showcase your skills.
- Start marketing your services online and offline.
- Continuously optimize funnels and learn new strategies.
- Scale by taking on multiple clients or creating your own products.
Pro Tip: Even building one funnel per month for a client or your own product can generate substantial income over time. Don’t wait—businesses are actively seeking funnel-building experts now!
Here’s a detailed FAQ section you can add to your blog post about funnel building. I’ve tailored it to address common beginner and advanced questions, and optimized it for SEO relevance:
Frequently Asked Questions (FAQ) About Funnel Building
1. What is funnel building?
Funnel building is the process of creating a step-by-step system that guides potential customers from first learning about a product or service to making a purchase. It involves designing landing pages, checkout pages, email sequences, and automated follow-ups to increase conversions.
2. Which platform is best for beginners: ClickFunnels, Systeme.io, or GoHighLevel?
- Systeme.io is ideal for beginners due to its low cost, simplicity, and all-in-one features.
- ClickFunnels is beginner-friendly but slightly more expensive, with more advanced sales funnel templates.
- GoHighLevel is better for agencies and freelancers managing multiple clients, but it has a steeper learning curve.
3. How much can I earn as a funnel builder?
Income varies depending on experience, platform, and services offered:
- Freelance funnel projects: $500–$2,000 per funnel
- Recurring funnel management: $200–$500/month per client
- Affiliate marketing or product sales through funnels: $50–$500+/month
4. Can I build funnels without coding knowledge?
Yes! All three platforms—ClickFunnels, Systeme.io, and GoHighLevel—use drag-and-drop editors that require little to no coding skills. Advanced features may require basic understanding of HTML or CSS, but beginners can start without it.
5. Do I need a portfolio to get clients?
Yes. A portfolio showcasing your funnels, case studies, or sample projects builds credibility and helps you charge higher fees. You can create demo funnels for fictional products if you’re just starting.
6. How do I find funnel-building clients?
- Online freelancing platforms: Fiverr, Upwork, PeoplePerHour
- LinkedIn networking and direct outreach
- Social media groups related to entrepreneurship and digital marketing
- Offline networking with local businesses needing online sales solutions
7. What types of funnels can I build to earn money?
- Lead generation funnels – collect emails and leads for clients
- Sales funnels – promote and sell products or services
- Webinar funnels – automate registrations, reminders, and follow-ups
- Membership or course funnels – sell online courses or subscription services
8. Can I earn recurring income with funnel building?
Absolutely. You can offer monthly funnel management, email marketing automation, and analytics reporting to clients, creating a steady recurring income stream.
9. How do I choose the right funnel-building platform?
- For beginners: Systeme.io
- For entrepreneurs or course creators: ClickFunnels
- For freelancers/agencies managing multiple clients: GoHighLevel
Consider your budget, business model, and scalability needs before deciding.
10. How do I scale a funnel-building business?
- Offer bundled services: funnel creation + automation + monthly maintenance
- Hire freelancers for repetitive tasks
- Build your own products or courses and promote through funnels
- Focus on high-value clients with recurring service needs









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